For homeowners currently working with Onefinestay who are exploring other options, Ivy offers a more boutique, London-focused approach to luxury home rental management.
Founded in 2009, Ivy has hosted more than 50,000 stays and built a reputation for industry-leading reviews from both guests and homeowners.
We provide the same full management service as larger operators, with a comparable calibre of homes and guests — but with management fees that are typically materially lower than Onefinestay’s and a more personal relationship with the team managing your property.
Ivy is also privately owned and run by the same management team since day one, allowing us to take a long-term, relationship-led approach with homeowners.
Why Should onefinestay Hosts Speak With Ivy?
Established London operator
Founded in 2009, Ivy has been managing luxury short-term rentals in London for more than fifteen years.
Calibre of homes and guests
We manage distinctive London homes and host an international guest base comparable in profile and expectations to onefinestay.
Full management service
Like onefinestay, we provide a fully managed service, including vetted guest enquiries, fully booking management and execution including linen provision and housekeeping.
Materially lower fees
Our management fees are typically materially lower than OFS, which can significantly improve owner economics while maintaining the same scope of service.
Privately owned and consistently run
Ivy remains independent and privately owned, with the same leadership team running the company since it was founded.
More boutique and personal
We manage a carefully curated portfolio of homes, allowing us to offer a more attentive and personal approach.
100% London focused
Our entire business is dedicated to luxury homes in London, allowing us to bring deep knowledge of the local market.
A Thoughtful Alternative
Many homeowners originally chose onefinestay because it offered a professionally managed experience for distinctive homes.
Ivy was founded around the same philosophy — but with a deliberately smaller, more focused portfolio and a more personal style of service.
For homeowners who value experience, guest quality and a closer working relationship with the people managing their home, that approach can be appealing.
Speak With Ivy
If you currently host with Onefinestay and are curious about how Ivy compares, we would be very happy to have a conversation.
Often a short discussion is the easiest way to understand whether Ivy might be a good fit for your property.
Arrange a call: [email protected]
For Onefinestay Hosts
If you are currently hosting with onefinestay, you may at some point find yourself exploring how other management approaches work.
Some homeowners are simply curious about how different operators compare, while others are considering a change in how their property is managed.
Ivy works with a number of homeowners who have previously hosted with Onefinestay, as well as those exploring alternatives for the first time.
Our approach will feel familiar in many respects — a fully managed service, carefully vetted guests and a focus on high-quality homes — but delivered in a more boutique, London-focused way.
If you are a Onefinestay host and would like to understand how Ivy works, we are always happy to have a conversation.
Learn more about how Ivy manages London homes →
Frequently Asked Questions
Who are Ivy?
Ivy is a London-based boutique luxury vacation rental manager. Founded in 2009, we provide a full management service for distinctive London homes and have delivered more than 50,000 guest stays. We are known for industry-leading guest and host reviews, reflecting both the quality of our homes and the service we provide.
Who are your guests?
Our guests are primarily international travellers, with a strong proportion coming from North America. Many are repeat Ivy guests who prefer distinctive homes to hotels. All guests are carefully vetted prior to arrival, and we place strong emphasis on ensuring a good fit between guests and the homes they stay in.
How do your fees compare to onefinestay?
While the scope of service is comparable, Ivy’s management fees are typically materially lower than OFS.
For many homeowners this can make a meaningful difference to net rental income, while still benefiting from full professional management.
How are Ivy similar to Onefinestay?
Both companies:
* specialise in high-quality London homes
* attract an international guest base
* provide a full management service
* have operated in the sector since 2009
⠀For homeowners familiar with onefinestay, Ivy’s model will feel recognisable.
How are Ivy different from Onefinestay?
Ivy operates on a deliberately more boutique and focused model.
We manage a smaller portfolio of homes, allowing us to provide:
* a more personal relationship with homeowners
* closer attention to each property
* thoughtful and flexible pricing strategies
We are also entirely London-focused, rather than operating across multiple international markets.
Ivy vs Onefinestay
Homeowners occasionally ask how Ivy compares with Onefinestay. Both companies provide professional management for luxury homes, but the structure and approach of the businesses differ in several important ways.
| | Ivy | Onefinestay |
|:-:|:-:|:-:|
| Founded | 2009 | 2009 |
| Ownership | Privately owned | Corporate |
| Management | Same leadership since day one | Multiple ownership changes |
| Focus | London only | Global |
| Portfolio | Boutique | Large |
| Service | Full management | Full management |
| Fees | Materially lower | Higher |