Ivy's Market Position

Ivy’s place in London’s prime short‑term rental market

Ivy is one of London’s longest‑established, independent operators in the high‑end short‑term rental space. Founded in 2009, we have spent more than 15 years managing some of the capital’s most distinctive private homes for a discerning, international audience.

We sit firmly at the premium end of the market, operating alongside a small number of recognised names, including onefinestay, that focus on quality, discretion and service rather than volume.

A premium, design‑led approach

Like onefinestay, as a short term rentals agency, Ivy represents carefully curated homes rather than standardised accommodation. Our portfolio is design‑led, characterful and residential in feel, appealing to guests who value authenticity, comfort and privacy.

Every property we manage is:

• Individually vetted and selectively accepted
• Professionally presented and maintained
• Supported by a dedicated local operations team

Our emphasis is on longevity and stewardship — ensuring homes perform well commercially while remaining well cared for over time.